Global Cleaning Agents Market Size is expected to reach USD 11.74 Billion by 2035 from USD 2.55 Billion in 2024, with a CAGR of around 14.88% between 2024 and 2035. The global cleaning agents market is being driven by rising hygiene awareness and increased demand from healthcare facilities. Greater focus on cleanliness has been promoted by health campaigns worldwide. Hospitals and clinics have expanded their use of disinfectants and sanitizers after the COVID-19 outbreak. A growing number of households and businesses are relying on multipurpose cleaners for daily maintenance. However, environmental concerns have been raised due to the presence of harmful chemicals in traditional cleaning products. Strict regulations on chemical use have been enforced in several countries, which has slowed the adoption of certain products. Despite this, new opportunities have been created through the development of eco-friendly and biodegradable cleaning solutions. Green cleaning brands have been supported by growing consumer interest in sustainable living. For example, plant-based cleaners have been adopted in many schools and public institutions. Another opportunity has been seen in the rise of e-commerce platforms. Cleaning products are now being delivered conveniently to doorsteps through online subscriptions. Brands have been given broader reach and better consumer engagement through digital channels. Real-time reviews and usage tips are being shared widely across social media. As a result, product innovation and customer feedback have been enhanced. Overall, steady market growth is being supported by evolving consumer habits.

Driver: Hygiene Awareness Boosts Market Demand
Rising hygiene awareness has been recognized as a key driver for the cleaning agents market. A stronger focus on personal and public cleanliness has been shaped by recent global health events. This shift in mindset has led to cleaning becoming a daily habit rather than an occasional task. Schools, offices, gyms, and retail stores are being sanitized more frequently to prevent the spread of illness. For instance, in restaurants, tables and kitchen surfaces are now cleaned after every customer visit. Public transport systems, like trains and buses, are being disinfected at regular intervals. In homes, more people are using surface sprays, floor cleaners, and air disinfectants as part of their daily routine. Cleaning kits have been added to travel essentials by many families. Hotels have increased the frequency of room cleaning and placed sanitizers in every corner for guest safety. Even in rural areas, basic cleaning products are being used more often due to health education programs. The habit of frequent hand washing has also raised the demand for hand soaps and surface cleaners. As people continue to prioritize health and cleanliness, the use of cleaning agents in everyday life is expected to stay consistent and even grow further.
Key Insights:
- Over 68% of commercial facilities reported regular use of surface disinfectants in daily operations.
- Investments exceeding USD 500 million were made by a leading global cleaning brand to expand eco-friendly product lines in the past year.
- Nearly 75% of hospitals and healthcare centers adopted high-grade cleaning agents as part of infection control protocols.
- Over 1.2 million tons of industrial cleaning agents were supplied globally to manufacturing units in the last fiscal year.
- Government hygiene initiatives led to distribution of over 20 million units of household cleaning kits in rural areas.
- Penetration of biodegradable cleaning products reached 42% in the hospitality sector.
- Around 60% of public transport services implemented daily cleaning schedules using professional-grade cleaners.
- More than USD 1.1 billion was allocated by regional governments towards sanitation and hygiene infrastructure improvements, boosting demand for cleaning agents.
Segment Analysis:
The cleaning agents market has been segmented by type and application, each showing distinct growth patterns and use cases. Type I products are generally used for heavy-duty cleaning, commonly adopted in industrial zones and large commercial kitchens. For example, factories dealing with food processing often rely on strong degreasers and surface sanitizers to maintain hygiene standards. Type II products, being gentler and more eco-friendly, are preferred in residential and office environments. These include natural floor cleaners, mild bathroom sprays, and chemical-free dishwashing liquids that are safer for daily use. In the application-based segmentation, Application I focuses on commercial and institutional spaces. Schools, shopping malls, and hospitals fall under this category, where large-scale disinfecting routines are implemented using specialized cleaning solutions. Application II targets domestic use, where products are chosen based on safety, fragrance, and ease of use. For instance, households with children are switching to non-toxic multipurpose sprays for daily surface cleaning. Offices are opting for refillable cleaning systems to reduce waste and manage costs. The versatility of products in each segment allows for tailored solutions based on specific cleaning needs. As demand continues to rise, innovations are being introduced to suit both industrial efficiency and home convenience without compromising safety or effectiveness.
Regional Analysis:
The cleaning agents market shows diverse trends across five key regions—North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. In North America, high awareness and strict hygiene protocols have encouraged bulk use in schools, airports, and senior care facilities. For example, daycare centers regularly sanitize toys and furniture using certified child-safe cleaners. In Europe, sustainability is a top priority, with plant-based products gaining popularity. Many households in Germany and the Netherlands have adopted refillable packaging to cut down plastic waste. Asia Pacific is witnessing rapid growth due to urbanization and rising middle-class demand. In cities like Mumbai and Jakarta, small retail shops and salons are increasing their use of affordable multipurpose sprays. Latin America is focusing more on public sanitation, with community cleaning drives becoming common in urban neighborhoods. Local governments have distributed disinfectant concentrates in public spaces such as markets and bus stations. In the Middle East & Africa, religious institutions and hospitality venues are key consumers, especially during large gatherings and festivals. Mosques and hotels in cities like Dubai and Riyadh use high-performance cleaners for floors and communal areas. Across all regions, cleaning practices are being reshaped by cultural habits, climate, and economic access, leading to unique market behaviors.
Competitive Scenario:
Key players like Hako Group, BASF, Dow, Mitsui Chemicals, and DuPont have been actively shaping the global cleaning agents market through innovation and strategic moves. Hako Group has focused on expanding its range of automated cleaning machines, recently introducing compact models designed for small commercial spaces like retail stores and clinics. BASF has been investing in sustainable solutions, launching new bio-based surfactants that offer strong performance while reducing environmental impact. Dow has advanced its cleaning chemistry portfolio by developing concentrated formulations that require less water and packaging, appealing to eco-conscious businesses. Mitsui Chemicals has strengthened its position by collaborating with local manufacturers in Asia to create region-specific solutions tailored for tropical climates and high-humidity environments. DuPont has continued pushing innovation by integrating antimicrobial technology into surface cleaners used in hospitals and food processing facilities. Many of these companies are also exploring digital integration, such as smart dispensing systems and app-based monitoring for industrial cleaning operations. These developments show a shared focus on performance, safety, and sustainability. By aligning their product lines with evolving consumer and industry demands, these companies are not just reacting to market trends—they are helping define the future of cleaning practices across various sectors.
Cleaning Agents Market Report Scope
Report Attribute | Details |
---|
Market Size Value in 2024 | USD 2.55 Billion |
Revenue Forecast in 2035 | USD 11.74 Billion |
Growth Rate | CAGR of 14.88% from 2025 to 2035 |
Historic Period | 2021 - 2024 |
Forecasted Period | 2025 - 2035 |
Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Regions Covered | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
Countries Covered | U.S.; Canada; Mexico, UK; Germany; France; Spain; Italy; Russia; China; Japan; India; South Korea; Australia; Southeast Asia; Brazil; Argentina; Saudi Arabia; UAE; South Africa |
Key companies profiled | Hako Group; Basf; Dow; Mitsui Chemicals; DuPont |
Customization | Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
The Global Cleaning Agents Market report is segmented as follows:
By Type,
By Application,
- Application I
- Application II
By Region,
- North America
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Rest of Middle East and Africa
Key Market Players,
Frequently Asked Questions
Global Cleaning Agents Market Size was valued at USD 2.55 Billion in 2024 and is projected to reach at USD 11.74 Billion in 2035.
Global Cleaning Agents Market is expected to grow at a CAGR of around 14.88% during the forecasted year.
North America, Asia Pacific and Europe are major regions in the global Cleaning Agents Market.
Key players analyzed in the global Cleaning Agents Market are Hako Group; Basf; Dow; Mitsui Chemicals; DuPont and so on.
Research Objectives
- Proliferation and maturation of trade in the global Cleaning Agents Market.
- The market share of the global Cleaning Agents Market, supply and demand ratio, growth revenue, supply chain analysis, and business overview.
- Current and future market trends that are influencing the growth opportunities and growth rate of the global Cleaning Agents Market.
- Feasibility study, new market insights, company profiles, investment return, market size of the global Cleaning Agents Market.
Chapter 1 Cleaning Agents Market Executive Summary
- 1.1 Cleaning Agents Market Research Scope
- 1.2 Cleaning Agents Market Estimates and Forecast (2021-2035)
- 1.2.1 Global Cleaning Agents Market Value and Growth Rate (2021-2035)
- 1.2.2 Global Cleaning Agents Market Price Trend (2021-2035)
- 1.3 Global Cleaning Agents Market Value Comparison, by Type (2021-2035)
- 1.3.1 Type I
- 1.3.2 Type II
- 1.4 Global Cleaning Agents Market Value Comparison, by Application (2021-2035)
- 1.4.1 Application I
- 1.4.2 Application II
Chapter 2 Research Methodology
- 2.1 Introduction
- 2.2 Data Capture Sources
- 2.2.1 Primary Sources
- 2.2.2 Secondary Sources
- 2.3 Market Size Estimation
- 2.4 Market Forecast
- 2.5 Assumptions and Limitations
Chapter 3 Market Dynamics
- 3.1 Market Trends
- 3.2 Opportunities and Drivers
- 3.3 Challenges
- 3.4 Market Restraints
- 3.5 Porter's Five Forces Analysis
Chapter 4 Supply Chain Analysis and Marketing Channels
- 4.1 Cleaning Agents Supply Chain Analysis
- 4.2 Marketing Channels
- 4.3 Cleaning Agents Suppliers List
- 4.4 Cleaning Agents Distributors List
- 4.5 Cleaning Agents Customers
Chapter 5 COVID-19 & Russia?Ukraine War Impact Analysis
- 5.1 COVID-19 Impact Analysis on Cleaning Agents Market
- 5.2 Russia-Ukraine War Impact Analysis on Cleaning Agents Market
Chapter 6 Cleaning Agents Market Estimate and Forecast by Region
- 6.1 Global Cleaning Agents Market Value by Region: 2021 VS 2023 VS 2035
- 6.2 Global Cleaning Agents Market Scenario by Region (2021-2023)
- 6.2.1 Global Cleaning Agents Market Value Share by Region (2021-2023)
- 6.3 Global Cleaning Agents Market Forecast by Region (2024-2035)
- 6.3.1 Global Cleaning Agents Market Value Forecast by Region (2024-2035)
- 6.4 Geographic Market Analysis: Market Facts and Figures
- 6.4.1 North America Cleaning Agents Market Estimates and Projections (2021-2035)
- 6.4.2 Europe Cleaning Agents Market Estimates and Projections (2021-2035)
- 6.4.3 Asia Pacific Cleaning Agents Market Estimates and Projections (2021-2035)
- 6.4.4 Latin America Cleaning Agents Market Estimates and Projections (2021-2035)
- 6.4.5 Middle East & Africa Cleaning Agents Market Estimates and Projections (2021-2035)
Chapter 7 Global Cleaning Agents Competition Landscape by Players
- 7.1 Global Top Cleaning Agents Players by Value (2021-2023)
- 7.2 Cleaning Agents Headquarters and Sales Region by Company
- 7.3 Company Recent Developments, Mergers & Acquisitions, and Expansion Plans
Chapter 8 Global Cleaning Agents Market, by Type
- 8.1 Global Cleaning Agents Market Value, by Type (2021-2035)
- 8.1.1 Type I
- 8.1.2 Type II
Chapter 9 Global Cleaning Agents Market, by Application
- 9.1 Global Cleaning Agents Market Value, by Application (2021-2035)
- 9.1.1 Application I
- 9.1.2 Application II
Chapter 10 North America Cleaning Agents Market
- 10.1 Overview
- 10.2 North America Cleaning Agents Market Value, by Country (2021-2035)
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.2.3 Mexico
- 10.3 North America Cleaning Agents Market Value, by Type (2021-2035)
- 10.3.1 Type I
- 10.3.2 Type II
- 10.4 North America Cleaning Agents Market Value, by Application (2021-2035)
- 10.4.1 Application I
- 10.4.2 Application II
Chapter 11 Europe Cleaning Agents Market
- 11.1 Overview
- 11.2 Europe Cleaning Agents Market Value, by Country (2021-2035)
- 11.2.1 UK
- 11.2.2 Germany
- 11.2.3 France
- 11.2.4 Spain
- 11.2.5 Italy
- 11.2.6 Russia
- 11.2.7 Rest of Europe
- 11.3 Europe Cleaning Agents Market Value, by Type (2021-2035)
- 11.3.1 Type I
- 11.3.2 Type II
- 11.4 Europe Cleaning Agents Market Value, by Application (2021-2035)
- 11.4.1 Application I
- 11.4.2 Application II
Chapter 12 Asia Pacific Cleaning Agents Market
- 12.1 Overview
- 12.2 Asia Pacific Cleaning Agents Market Value, by Country (2021-2035)
- 12.2.1 China
- 12.2.2 Japan
- 12.2.3 India
- 12.2.4 South Korea
- 12.2.5 Australia
- 12.2.6 Southeast Asia
- 12.2.7 Rest of Asia Pacific
- 12.3 Asia Pacific Cleaning Agents Market Value, by Type (2021-2035)
- 12.3.1 Type I
- 12.3.2 Type II
- 12.4 Asia Pacific Cleaning Agents Market Value, by Application (2021-2035)
- 12.4.1 Application I
- 12.4.2 Application II
Chapter 13 Latin America Cleaning Agents Market
- 13.1 Overview
- 13.2 Latin America Cleaning Agents Market Value, by Country (2021-2035)
- 13.2.1 Brazil
- 13.2.2 Argentina
- 13.2.3 Rest of Latin America
- 13.3 Latin America Cleaning Agents Market Value, by Type (2021-2035)
- 13.3.1 Type I
- 13.3.2 Type II
- 13.4 Latin America Cleaning Agents Market Value, by Application (2021-2035)
- 13.4.1 Application I
- 13.4.2 Application II
Chapter 14 Middle East & Africa Cleaning Agents Market
- 14.1 Overview
- 14.2 Middle East & Africa Cleaning Agents Market Value, by Country (2021-2035)
- 14.2.1 Saudi Arabia
- 14.2.2 UAE
- 14.2.3 South Africa
- 14.2.4 Rest of Middle East & Africa
- 14.3 Middle East & Africa Cleaning Agents Market Value, by Type (2021-2035)
- 14.3.1 Type I
- 14.3.2 Type II
- 14.4 Middle East & Africa Cleaning Agents Market Value, by Application (2021-2035)
- 14.4.1 Application I
- 14.4.2 Application II
Chapter 15 Company Profiles and Market Share Analysis: (Business Overview, Market Share Analysis, Products/Services Offered, Recent Developments)
- 15.1 Hako Group
- 15.2 Basf
- 15.3 Dow
- 15.4 Mitsui Chemicals
- 15.5 DuPont